Radio: Introduction to radio

​1.) The fact sheet argues that the radio still has a cultural significance within the digital age due to its commodities within developing settings, places within Africa use radios as essential pieces of equipment for entertainment and information.

2.) The idea's of Curran and Seaton, Hesmondhalgh and Livingstone and Lunt all interlink similar ideas of the American Commercial model, Curran and Seaton applies the idea that the media output is concentrated within the hands of very few, horizontal integration. Hesmondalgh emphasises on the point that the media put profit before creative freedom and Livingstone and Lunt apply their idea that the media regulation should have a consumer-based approach.

3.) The definition of public broadcasting is a service that is payed by the public through taxes to inform, educate and entertain. Things like the BBC are public broadcasting services.

4.) The three most significant key BBC radio principles are that they are not funded by advertisement meaning its technically free from the constraints of making a profit. According to the sheet the BBC also still follows the Reithian Values it has always followed and also the BBC is obligated to inform, entertain and educate which is another key principle.

5.) The sheet suggests that the future of PSB radio is still an active media form with 35 million people weekly and despite platforms like Spotify and Apple music the BBC is "surviving" however the future looks "more precarious" since people are not willing to pay for subscriptions.